About keep it forever

keep it forever is a personal app for the bright side of life — a place to keep what is good; curated albums with your most precious photos and the moments that deserve to last: the people who matter most — family, friends — the messages and gifts you received, the kind words, the things you achieved, the support and love that lift you and give you strength to carry on.

The 2026 edition is currently in beta testing. We expect to open it to everyone later this summer. If you used the original edition until 2020, your keepsakes can come with you. The app includes a one-tap import for the old keepsake packages — photos, albums, and captions return exactly as you left them.

Your photos and words live in your own iCloud, protected by Apple’s encryption. We do not track you or sell your data. See our privacy statement for the full picture.

Questions, kind words, or a story to share? Write to erling@keepitforever.com

Peace and love, keep it forever